There have been two massive changes in marketing in the last 20 years; the arrival of business websites then the emergence of social media but neither of those are as big as the change we are in now.
It has been said we are in the next industrial revolution. We don't know about that but with GDPR, Marketing Technology, Artificial Intelligence and Dark Social, like Snapchat, Instagram stories, Messenger and WhatsApp, here right now, having a marketing strategy is not enough. You need a customer journey design.
In this workshop, you will learn about changes in the marketing landscape and how they can be used in your business. You will also explore a simple five stage model of customer journey design and gather tools you can take away and use in your business.
Who should attend?
Marketing professionals or anyone interested in developing their marketing plans and strategic planning. This is not a beginner workshop.